musk is an essay on Elon Musk and the techno-masculinist, neo-capitalist worldview he represents and facilitates. Based on the observation that Musk “is deeply embedded in contemporary web-based writing practices, endlessly circulated, reproduced and updated,” the author asks how one can deal with him “without capitulating to his reinforcement and reinstatement?” (Stella Maynard, musk, n.p.).

Placing the text on the right-hand page, with the left-hand page displaying a stream of screenshots, web findings, search results, social media posts, and images with, about, or by Musk, “this piece is an exploration into the discursive production of Musk driven by reading practices that oscillate between mediatic spaces, our historical present, and the etymology of the word ‘musk’ itself” (Stella Maynard, musk, n.p.).

The images, varying in quality, mirror Maynard’s approach of a media-sensitive reading practice. All materials used are provided with their sources. The essay also contains a bibliography of the works used and of sources of textual inspiration.