"This book explores the little-known but fascinating world of photobook print on demand publishing. The book, created using artificial intelligence, has two sections to read in order or randomly. The first section assembles uses of the ‘photobook’ term, found using the keywords ‘photobook is’ [photobook: single word] on the web browser, which automatically suggests ‘Did you mean: photo book is’ [photo book: two words, bold italic]. These include colloquial, vernacular, technical, academic, theoretical and artistic statements of the meaning of the term. The second section contains diagrams and technical drawings of patent publications related to software applications for automatic photobook production and print-on-demand." (paula roush)
Research initiated in 2015. First published as a limited edition of 25 hand-made books in 2017. Published as a print-on-demand edition in 2020.
On the occassion of the launch of Photobook Is Did You Mean Photo Book Is and in collaboration with ATELIER POPUP an online performance took place in Zoom, mediated by Susana Paiva. The screenshare window featured an animation of the book pages, synchronous with its reading out loud by Victoria (The Received Pronunciation automated voice in Acrobat Pro). msdm studio window featured video stream of four actions related to visualising, editing, publishing and distributing the book.